Marketing is too Important to be left to the Marketing Department
Discover the truth about Marketing behind the phrase pronunciated by the cofounder of one of the biggest companies in the world, the HP, that could save your company from the creatives of Marketing. Would you like to get wind of something? Well, maybe you are in the wrong place. Yes, because today I’m talking about a fairly trite concept – even if perhaps underestimated. Today I analyze well – without getting bored even for a minute – a phrase that is a real must in the world of marketing. If you know at least a little about the topic, I don’t rule out that you have already heard and read it several times.
the marketing goal of his company, which
should be the goal of any company’s marketing: to sell. The
purpose of his business was to sell computers and then convert potential customers
(prospects) into real clients and then to invoice. I want to make it clear: in business,
time is money and you have to run like the wind in order not to miss the chance to put
the ball in your court.
This happens all the time today and it’s plain for all, yours too, without you fully
realizing it. There are clouds on the horizon.
I’d like to tell you: we see eye to eye. But I don’t know if that’s the case and I’m here on
purpose to open your eyes, to show you things you would not see, for the simple fact
that they want you to believe that there is nothing wrong with certain choices made at
your company’s expense. You pay dearly, they earn, and what do you get
in return? I’ll tell you: nothing.